LG Electronics: TVs turn living room into digital art gallery with new NFT platform
With an integrated NFT marketplace and offering safe and secure payment, LG Art Lab
Provides a compelling new way to enjoy and share digital art on LG’s premium TVs
SEOUL, September 5, 2022 – LG Electronics (LG) has launched its own non-fungible token (NFT) platform, LG Art Lab. Now available in the United States on the company’s TVs running webOS 5.0 or later, and accessible directly from the home screen, the new platform allows users to buy, sell and enjoy works of high quality digital art. Delivering exceptional picture quality and offering a choice of several large screen sizes, LG’s state-of-the-art televisions are the perfect medium for displaying its NFT collection.
A convenient and one-stop solution for viewing and exchanging NFTs at home, the platform includes the LG Art Lab Drops feature, which profiles artists and previews new works coming soon to the platform. Meanwhile, the real-time countdown of Live Drops ensures users never miss an opportunity to acquire a “just dropped” NFT.
LG’s new platform, based on the Hedera network, the most popular, durable and popular public ledger for the decentralized economy, makes buying and selling as easy as possible, incorporating On-screen QR codes that allow users to quickly transact through Wallypto – the cryptocurrency wallet company for smartphones. Once purchased, an NFT can be traded on LG Art Lab Marketplace, where users can easily view transaction history, while in My Collection, they can admire all their artwork. When viewed on the cinematic 16:9 aspect ratio screens of LG TVs, NFTs come alive, especially on the company’s OLED TVs, which harness self-illuminating pixels to deliver infinite contrast, crisp blacks, and more. ink and exceptional color accuracy.
A treat for fans of contemporary art, LG Art Lab is home to the first-ever digital artwork by famed sculptor Barry X Ball. Famous for reinterpreting classic and modernist sculptures using the latest scanning and 3D printing technologies, as well as traditional techniques, Barry X Ball is now making his exciting debut into the world of NFT art with unique digital works by the ‘Metal’ series. The first of these NFT masterpieces, which perfectly capture all the textures, details and materials – including precious metals and gemstones – used in the artist’s remarkable sculptures, will be available through the LG Art Lab feature. Drops from the platform in the coming weeks, with “Stone” series and works by other artists to be added on a monthly basis.
With their pristine picture quality and sleek, minimalist aesthetic, LG’s next-gen TVs have featured in several high profile events on the art world calendar, including the recent Frieze Seoul.
To learn more about LG Art Lab, please visit www.lgartlab.com.
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